For years, now, only the Big Shots in the publishing industry have been able to use TV time to advertise their books. They're the ones who do the talk-show circuit. They're the ones with the thirty-second ad with impressive background music and famous voice-over guys intoning some logline. You have to be a mega New York Times #1 Bestseller to get this sort of treatment.
Or, you did until this week.
Take a lesson from author and self-proclaimed deity and Asian Supremecist, Kenneth Eng, who dodges the important questions about his recent ass-hatery in order to promote his book.
That's right, you too can get that coveted air time by making raging bigoted comments in a somewhat obscure local paper. You just need to develop a key sense of narcissim and build a thick hide and adjust your auditory awareness (or at least refuse to be bothered by silly questions about your racist screeds in favor of babbling incoherently about your latest book).
I predict Kenneth Eng's next book is going to be a how-to for writers RE self-promotion. Or something else non-fiction about how evolution can be more logical, because that's totally the sort of thing I want to read about from an Out and Proud Bigot.
Update: Nevermind. This wasn't a good example of free publicity. The author in question was flogging a book that was released two years ago, when he has a book that just came out this month. Clearly, there's something else going on. Clearly.