Promote Your Book on TV...For FREE!

For years, now, only the Big Shots in the publishing industry have been able to use TV time to advertise their books. They're the ones who do the talk-show circuit. They're the ones with the thirty-second ad with impressive background music and famous voice-over guys intoning some logline. You have to be a mega New York Times #1 Bestseller to get this sort of treatment.

Or, you did until this week.

Take a lesson from author and self-proclaimed deity and Asian Supremecist, Kenneth Eng, who dodges the important questions about his recent ass-hatery in order to promote his book.

That's right, you too can get that coveted air time by making raging bigoted comments in a somewhat obscure local paper. You just need to develop a key sense of narcissim and build a thick hide and adjust your auditory awareness (or at least refuse to be bothered by silly questions about your racist screeds in favor of babbling incoherently about your latest book).

I predict Kenneth Eng's next book is going to be a how-to for writers RE self-promotion. Or something else non-fiction about how evolution can be more logical, because that's totally the sort of thing I want to read about from an Out and Proud Bigot.

Update: Nevermind. This wasn't a good example of free publicity. The author in question was flogging a book that was released two years ago, when he has a book that just came out this month. Clearly, there's something else going on. Clearly.