Hedging Their Bets?

Have you seen the latest TV ads for the movie Zathura? Notice how the review they quote says, "...the greatest family movie so far this year"? The first time I heard that, I thought, "Um, it's November, nearly December. Shouldn't you feel confident that it's the best of the year? And why would the movie's marketing people think a review that says that at Thanksgiving is going to sound good to anyone with two brain cells to rub together?" And then I remembered that Narnia is coming out very soon, and it's more than likely going to blow Zathura and any other family flick out of the water. And I realized that the reviewer was hedging his bets.

Speaking of strange advertising decisions, there's a wine company quoting a review that says their wine looks like $40 and tastes like $20, but costs less than $12. Does it strike anyone else as a positive thing to say that a product tastes only half as good as it looks? Geez, with the crap marketing and advertising I'm seeing lately, maybe it's a really good thing that I'll be doing most of that work on my own for my books if when they get published (unless I become an overnight success, of course).