YouTube is a marketing gold mine. Case in point: this spoof music video from the movie Music & Lyrics. It's far more effective than any of the trailers I've seen for the movie, particularly in that it clearly indicates the movie is going to have lots of fun at the expense of 80s cheese pop, and that is the only thing that makes me interested in this movie beyond "Oh, look, another romantic comedy with familiar leading folks. Maybe I'll catch it on DVD or look for it on TV. Maybe."
One thing the video shows is how Wham! and Tears for Fears were basically the same deal, but with slightly different hair. And that the 80s cheese pop will be missed solely for nostalgia's sake, not for any great artistic value. Still, good times.
Sunday, February 25, 2007
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